5 resultados para Estratégia empresarial

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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This thesis presents a way to plan and deploy the strategy of a small retailing company with use of lean six sigma technics. In small companies there are mostly no future strategic planning based on the external market and customer needs. Aiming for effective strategies, it is necessary to deal with significant information and transparency of plans and targets. With lean six sigma method it can be achieved and this Thesis has the purpose of analysis of the method application in the creation of a strategy for a small company in the city of Franca, state of São Paulo. The outcomes are a financial and market analysis, a structured strategic planning, an employees function outline, the creation of plans, indicators and targets, and the employees and owners' opinion regarding the new way of working

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Engenharia de Produção - FEB

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Pós-graduação em Direito - FCHS

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Pós-graduação em Engenharia Mecânica - FEG